Everything you need to use the Fhinck logo in promotional materials — logos, symbol, colors, typography, and the essential application rules. Download the files and follow the guidelines to keep the brand consistent.
The primary logo combines the symbol (brain + code) and the wordmark "fhinck". Always use the official versions without redrawing them. Choose the version according to background contrast — and the orientation according to the shape of the space.
Orientations
Horizontal lockup · default
The 1st choice — headers, signatures, wide banners
In square containers, prefer the vertical lockup — not the symbol alone. The brand is still new; the wordmark alongside it ensures recognition. Reserve the symbol by itself for very small sizes (favicon ≤ 32 px) or when the name "Fhinck" already appears nearby.
Digital use — web, slides, social. Transparent background.
Vector · SVG / EPS / PDF
Primary logo and symbol are already in SVG here. Other variations in the full package.
Light or white
Version by background color: primary on light backgrounds, white on dark/solid backgrounds.
02
Symbol
Use the symbol alone only at very small sizes — favicon, app icon — or when the name "Fhinck" already appears nearby. In larger square spaces, prefer the vertical lockup. Never redraw the brain design.
Maintain breathing room around the logo and respect the minimum size to ensure legibility.
Clear space
X
X
X
X
X = symbol height. Reserve at least that measurement of free space on all sides — no text, image, or border should intrude into the dotted zone.
Digital
X = 24 px
≈ 0,3 × logo width
Print
X = 8 mm
from minimum size
Minimum size
Logo
120 px digital · 25 mm print
Symbol
24 px digital · 8 mm print
Incorrect uses — never do this
Don't distort or alter the proportions
Don't rotate or tilt the logo
Don't change the brand colors
Don't apply shadows or effects
Don't use on low-contrast backgrounds
Don't place over busy backgrounds
04
Co-branding
When placing the Fhinck brand alongside yours, use a balanced lockup: both brands coexist with equal visual weight, separated by a neutral divider.
Co-branding lockup
your brand
Spacing ≥ X on each side of the divider · divider at logo height
Co-existence rules
Balance the visual weight: align by optical height, not by the file bounding box.
Use a neutral vertical divider at logo height.
Maintain the clear space (X) between each brand and the divider.
Never overlap, merge, or connect the two logos.
Current partners
Approved lockup examples
Google
Microsoft
aws
The Google, Microsoft, and AWS brands belong to their respective owners — always use each partner's official files, respecting their own clear-space guidelines.
05
Colors
Orange is the Fhinck signature color. Brand colors are managed for print (HEX/RGB/CMYK/Pantone); interface colors are screen tokens for backgrounds, surfaces, borders, and text.
Brand colors
Signature color
Fhinck Orange
HEX
#FFA000
RGB
255 · 160 · 0
CMYK
0 · 37 · 100 · 0
Pantone
137 C
Secondary
Teal
HEX
#004466
RGB
0 · 68 · 102
CMYK
100 · 33 · 0 · 60
PANTONE
547 C
Support
Golden
HEX
#FFB400
RGB
255 · 180 · 0
CMYK
0 · 29 · 100 · 0
PANTONE
1235 C
Support
Space purple
HEX
#261547
RGB
38 · 21 · 71
CMYK
46 · 70 · 0 · 72
PANTONE
2755 C
Interface colors (UI)
Background · page
Off-white
General background behind cards
HEX
#F9FAFC
RGB
249 · 250 · 252
Surface · card
White
Cards, panels, fields
HEX
#FFFFFF
RGB
255 · 255 · 255
Border · hairline
Hairline gray
1 px borders and dividers
HEX
#E2E5EA
RGB
226 · 229 · 234
Text · strong
Petrol
Headings and highlighted text
HEX
#252F3E
RGB
37 · 47 · 62
Text · body
Slate
Paragraphs and labels
HEX
#4B5462
RGB
75 · 84 · 98
Surface · dark
Dark petrol
Dark background / dark mode
HEX
#252F3E
RGB
37 · 47 · 62
Orange, Golden, Teal, and Space purple are brand colors (managed for print). Interface colors are screen tokens — no Pantone. Keep 90% of any piece in neutrals; brand color enters only to highlight what matters. Pantone values are approximate; confirm with your print shop before a large run.
06
Typography
Fhinck's type family is Roboto. Freely available on Google Fonts.
Operational intelligence that turns everyday data into efficiency decisions. ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Type hierarchy
A single scale for all brand communication — each level with defined size, weight, line height, and color. Colors are paired for light background and dark background, all validated for contrast (WCAG AA+).
Light background
Dark background
Specification
Operational intelligence
Operational intelligence
Display
54 / 1.06 · Bold
Hero, covers
Our brand applied
Our brand applied
Heading · H1
38 / 1.12 · Bold
Page title
How work happens
How work happens
Heading · H2
28 / 1.18 · Bold
Sections
Back-office efficiency
Back-office efficiency
Heading · H3
21 / 1.3 · Medium
Subsections
Supporting summary that introduces the section
Supporting summary that introduces the section
Subtitle
18 / 1.45 · Medium
Lead / intro
Running text in paragraphs, with controlled line height and measure for comfortable, continuous reading.
Running text in paragraphs, with controlled line height and measure for comfortable, continuous reading.
Body
16 / 1.6 · Regular
Paragraphs
Supporting notes, captions, and secondary descriptions.
Supporting notes, captions, and secondary descriptions.
Body · small
13,5 / 1.55 · Regular
Notes, captions
CATEGORY
CATEGORY
Overline · label
12 · Medium · +0.1em
Labels, kicker
Legibility: body text between 15–16 px (min. 14 px on the web), line height 1.5–1.6, and a measure of 60–75 characters per line. Headings can tighten the line height (1.05–1.2). Never use the brand orange as a text color on a light background — only as an accent, icon, or solid fill.
Wordmark always lowercase: fhinck. Never write "Fhinck.io", "Fhinck App", or "Fhinck Plataforma".
07
In-context applications
Examples of how the brand behaves across everyday pieces, each shown on a light and dark background. Reference reproductions — for final artwork, always use the official files and respect the clear space.
People + Process + Platform
Operational intelligence for the back-office
fhinck.com · 2026
Presentation cover · dark background
People + Process + Platform
Operational intelligence for the back-office
fhinck.com · 2026
Presentation cover · light background
fhinck
@fhinck · Technology
Social avatar · light background
fhinck
@fhinck · Technology
Social avatar · dark background
Sponsorship
Sponsorship / support badge
Ana Martins
Customer Success
ana.martins@fhinck.com
Business card · light background
Ana Martins
Customer Success
ana.martins@fhinck.com
Business card · dark background
Ana Martins
Customer Success · Fhinck
ana.martins@fhinck.com · fhinck.com
Email signature
Find us at booth 14
CSC Summit 2026
Event banner · white logo on orange
About Fhinck
Fhinck is a Brazilian technology company that unites People + Process + Platform. Through Task Mining and data science, the platform analyzes how work actually happens — tasks, routines, and system interactions — to uncover operational efficiency opportunities and workload balance for back-office and CSC teams.
Founded in 2014 in São Paulo, it transforms the everyday data of large operations into operational efficiency decisions.
Brand contact
Questions about brand usage, piece approvals, or additional files? Get in touch.
