What is the Masterclass AI First?+
An in-person AI course for executives: 2 days of immersion in São Paulo, in cohorts of 24 seats. On Day 1 you understand how an AI First company works in practice; on Day 2 you get hands on and build your first AI agent. Taught by people who made the journey inside their own company. It is not stage theory.
How long does the AI course for executives last?+
Two full days of in-person immersion, from 8:30 am to 7:30 pm, in São Paulo. Day 1 is conceptual: how an AI First company works in practice. Day 2 is practical: each executive builds a first AI agent on a real business process. Every registration also includes a 60-minute individual advisory session, online, after the course.
Is the course in person or online? Where does it take place?+
In person, with no online broadcast and no recording: the Day 2 practice happens in the room. It takes place in São Paulo, at the Fhinck headquarters (Rua George Ohm, 206, Torre A). You do not need to bring a computer, because workstations are configured for the course, and breakfast, lunch and coffee breaks are included.
Does the course give a certificate?+
Yes, you receive a certificate of participation at the end. The focus, however, is not technical certification: N8N and Claude Code are the means of the Day 2 lab, and what stays with you are the fundamentals and criteria for executive decisions about AI, which apply to any tool.
Who is the Masterclass AI First for?+
For C-level executives, directors and leaders who decide on technology, structure and people, not for technical teams. The focus is executive decision with clarity, not implementation.
Do I need to know how to program?+
No. On Day 2 you build your first agent with guided, step-by-step support. The goal is to understand the potential in practice, with no technical prerequisite.
What exactly do I build on Day 2?+
Your first AI agent running on a real business process, in N8N, and in the afternoon the experience of building agents with a team of virtual programmers in Claude Code. You operate the full cycle: design, build, connect and watch the agent deliver results.
Does the course teach N8N or Claude Code?+
Not as a certification. N8N and Claude Code are the means of the Day 2 lab: the environment arrives pre-configured and you experience context, instructions, memory, tools and validation without a technical barrier. What stays are the fundamentals and decision criteria, which apply to any tool.
How does the individual advisory session work?+
Every registration includes an individual, confidential 60-minute session with the executive instructor you choose, held online, scheduled after the masterclass. You bring a concrete decision from your company and leave with objective recommendations on next steps.
Are my data and my company data safe?+
Yes. Nothing you share about your company leaves the room, and no case is used as a public example without your authorization.
Will I be in the room with competitors?+
Open cohorts bring together executives from a variety of sectors. For more sensitive content, the in-company cohort (private, only your company) is the recommended option.
Is there an in-company option, only for my company?+
Yes. The Masterclass AI First is also available in an in-company format: a private cohort, exclusive to your company's leadership team, with content adapted to your context. Write to sales@fhinck.com to receive a proposal.
Does it work for traditional companies and industry, not only tech?+
Yes. The AI First journey is about rethinking processes and decisions: it applies to industry, services and retail as much as to tech. Cases are adapted to your context.
I already use AI every day. Is it worth it for me?+
Yes. Day 1 goes from fundamentals to organizational decisions that no tool solves, and Day 2 moves on to agents running on real processes and the engineering behind an AI First company. The difference is the view of people who rebuilt an entire company around AI in production, not isolated prompts.
How is it different from an online course or a talk?+
It is in person, with a group of 24 and hands-on work. Taught by people who ran the transformation for real, not stage theory and not shallow video content.
How do the investment and payment work?+
We share the investment and payment terms in a conversation with our team: fill in the form on the registration page or write to sales@fhinck.com. Card installments are available; for companies, invoicing and specific terms for groups or in-company (private) cohorts.
What is the cancellation policy?+
The full cancellation and exchange policy is published on the Portuguese registration page. You can also write to sales@fhinck.com before registering.
What is an AI First company?+
An AI First company redesigns processes, structure and decisions treating AI as part of the operation from the architecture up, not as a tool attached later. It is not about using more AI day to day: it is about rethinking what each function does, what becomes agent work and what stays human. The Masterclass AI First teaches this redesign in 2 in-person days, with people who have made the journey inside their own company.
